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Lisa Bilyeu: How All In Are You Really?

How all-in are you when it comes to building the life you want? For many of us, we think we want something, but the truth is we aren’t willing to give up x, y or z to get there. Lisa Bilyeu knows how to put it all on the line. Join me as I sit down with the co-founder of the billion-dollar company, Quest.

In this episode, Lisa shares her own health struggles and how she made the choice to overcome them. She also reveals how she went from housewife to world-class entrepreneur and provides some of her best mindset shifts for creating the life you desire.

This episode is brought to you by my Mastery + Momentum 12-month Private Mastermind and Retreat Experience. If you’ve been craving sisterhood and community with not just like-minded women, but women who have the capacity to relate to your success, while understanding the struggles that come with it, I might have what you need! Learn more at

About Lisa Bilyeu

Lisa is living proof that Darwin was right when he said it’s not the strongest of the species that survive, nor the most intelligent, but rather the most adaptive to change.

Lisa began her professional career in film, moved briefly into administration, and then, as a founding team member at Quest Nutrition, she took on logistics –

building the company’s fulfillment department from scratch and helping facilitate the company’s rise to #2 on the Inc. 500 list of the fastest-growing private companies.

Lisa then returned to media, helping build the company’s revolutionary in-house media team, producing content that has been viewed over 100,000,000 times. Presently, as co-founder of Impact Theory, she’s looking to combine her highly developed skills as a creative producer with her drive to help people build things that matter.

Be So Good They Can’t Ignore You

[spp-tweet tweet=”[bctt tweet=”“Take the best talent and then invest in them.” – Lisa Bilyeu” username=”seekwisdompcw”]

For a lot of people, when it’s time to invest in their business, they often shortchange themselves by just taking whoever they can find. For me – and for Lisa – it’s better to have nobody than a bad body.

Talent doesn’t mean having been born with a certain skillset. It means that you’re willing to keep pushing yourself and learning. So, for Lisa, if someone comes into her business patting themselves on the back and believing they can never make a mistake, there’s a good chance she wouldn’t hire them.

The reason? Lisa wants her team to know they’re never going to be perfect. They will make mistakes. They will get critiqued. Talent then could be defined as the drive to push yourself to accumulate said skill and the desire to continuously refine it and build on it.

How All-in Am I?

I meet people all the time who have lofty goals and dreams. They want time freedom, they want to work from home, they want to travel on a whim, but when it comes to investing in the life they want, they often don’t.

That’s why I love this question so much: How All-in Am I?

In other words, what am I willing to sacrifice and what am I not willing sacrifice? How all-in am I willing to go? What am I willing to lose?

At the end of the day, you have to do what feels right for you. For Lisa, she put her house on the line because she knew if she didn’t, she’d look back and know she hadn’t given it her all.

I Choose This Life – the Key to Personal Responsibility

Lisa never expected to be an entrepreneur. She was a housewife for eight years and had been primed her whole life for that role. So when her husband suggested this new business venture – Quest – Lisa had to restructure her mindset and take responsibility for her choices.

Within two years, Lisa went from shipping out bars from her living room floor to building out a 10,000 square foot shipping department with 40 employees. How did she do it?

She made the choice to ask all the questions she needed to achieve the things she wanted and to push the business forward. She could let fear paralyze her. She also could have pretended she knew what she was doing. But neither of those things would have serviced her and the life she wanted to create.

Lisa accepted that she didn’t always know what she was doing, but that she could figure it out.

[spp-tweet tweet=”[bctt tweet=”“When feeling weak or unsure of myself, I just keep asking questions.” – Lisa Bilyeu” username=”seekwisdompcw”]

Tell Yourself a New Story

Everything we believe is either a story we tell ourselves or a story others have told us about ourselves.

When you’re a kid and other kids say things like, “Oh, you’ve got a big nose,” or “Oh, you ask too many dumb questions.” You carry these thoughts through into adulthood and those jabs become your story.

Now, Lisa and I both realize, that those things we thought as kids, don’t define us. And knowing they don’t define us and we can come through the other side, is so empowering.

[spp-tweet tweet=”[bctt tweet=”“When you realize you have the power to construct your story, anything becomes possible.” – Lisa Bilyeu” username=”seekwisdompcw”]

And now, adds Lisa, “I’ve shown myself that putting my hand up and asking questions actually gets me what I want.”

Embrace Your Decisions

When Lisa and her husband got married, she expected to one day have kids. As their business started to develop though, she realized she didn’t want kids.

Working through her decision, embracing it and standing with it has been tough, but it’s helped Lisa realize a few things:

  1. It was the right decision for her, her husband and their business.
  2. The people who support you are people you should keep in your life. Those who judge you, don’t belong in your life.
  3. Generally, people don’t set off to make you feel bad. In most cases, they’re projecting a judgment they have when they feel in conflict with your decisions and their own.

Become Your Best Self

At the height of their company, when they were winning awards, had bought their dream house in Beverly Hills and were enjoying a bottle of Dom Perignon, Lisa felt like her entire digestive system had erupted.

After years of doctors routinely prescribing antibiotics and Lisa taking them, it had wreaked havoc on her system. She could barely eat anything and lost so much weight that her hair started falling out. As the co-founder of one of the largest nutrition companies in the world, she was embarrassed, ashamed and for a long time hid that she was sick.

Now, four years later, Lisa takes complete ownership over what had happened to her. Yes, doctors prescribed the antibiotics, but she took them. She never asked what long-term side effects they could cause. Rather than beat herself up about it, though, Lisa chose to take ownership and regain control of her body, and now speaks out about her health struggles to help others better listen to their bodies.   

Visit to find out more about Lisa and Women of Impact.

Redefining Wealth Rapid Wisdom Questions

And with that, let’s dig into Lisa’s responses to our Redefining Wealth Rapid Wisdom Questions.

Define Success:

“It is how much I smile on a daily basis.”

Define Wealth in 3 Words or Less:

“Never wanting.”

One Book that Has Redefined How You See Wealth:

Captivate: The Science of Succeeding with People by Vanessa Van Edwards

Fill-in the Blanks … “My name is ___ and the truth about wealth is ___”:

“My name is Lisa Bilyeu and the truth about wealth is that it is not about money in your bank account. It is about how you feel every single morning about yourself when you look in the mirror.”


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