Jason Vitug: You Only Live Once

 In Money, Redefining Wealth PODCAST

Are you living your best life? Sadly, most people aren’t because they’re in a constant cycle of overconsumption and indebtedness, and mindlessly spending on things that don’t add value to their life or purpose. Today’s guest was once in that exact spot.

Jason Vitug, author of You Only Live Once, remembers how the path to success was drilled into him growing up. It’s the same path we’re all told to follow – graduate high school, go to college, get a job, get a car, get a promotion, buy a house – pretty standard, and oftentimes simply achieving these things doesn’t make us happy. For Jason, he started on this path and then began to question it, asking, “When do I actually become happy?”

It’s this realization coupled with the concept of YOLO in reverse that became the topic for his book. In You Only Live Once, Jason applies YOLO to personal finance and discovers it’s not about instant gratification, but rather about long-term satisfaction.

Listen in and learn how you can shift your money mindset and experience YOLO today and for years to come.

This episode is brought to you by Purpose 2 Platform, a 20-week business accelerator and mentorship program that will get you clear on HOW to package your PURPOSE, communicate your PROMISE to your ideal audience, choose the best PLATFORM for your personality and lifestyle and create a PREMIUM offer.

Through this program, you’ll receive accountability and support in a dynamic community designed so you can finally make progress and be ready before you even need to pull the trigger on what’s no longer serving you.

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You Only Live Once Takeaways

  • I was income stable, but still financially inept. – Jason Vitug
  • You only live once, but if you do it right, once is enough. – Mae West
  • NO should stand for New Opportunity because the moment you say NO to something, you open yourself up to something greater. – Jason Vitug
  • Money isn’t everything, but money permeates every aspect of our life. – Jason Vitug
  • If we don’t tell our money where to go, then we’ll always wonder where it went. – Jason Vitug
  • Money is a tool. But as with any tool, if we lack the skill to use it, it won’t benefit us much.
  • If you purchase a TV for $600 and you make $10/hour, that TV now represents 60 hours of your life. Think about that. – Jason Vitug

When it comes to living your best life, where are you? Are you mindlessly spending money on things that don’t add value to your life or purpose? What can you do going forward to course-correct? Drop a comment below and let us know.

Redefining Wealth Rapid Wisdom Questions

And with that, let’s dig into Jason’s responses to our Redefining Wealth Rapid Wisdom Questions.

Define Success:

“Success is the ability to fall down and get right back up and keep moving forward. Failure is just a pit stop to success – it’s not permanent unless we decide it’s permanent.”

Define Wealth in 3 Words or Less:

“To live well.”

One Book that Has Redefined How You See Wealth:

A Guide to a Good Life: The Ancient Art of Stoic Joy by William B. Irvine

Fill-in the Blanks … “My name is ___ and the truth about wealth is ___”:

“My name is Jason Vitug and the truth about wealth is wellbeing. Wealth is truly about living our best life and that includes the mental, emotional, spiritual and physical wellbeing.”


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  • Tiffany Parker

    Ehhhh, Patrice! This one right here…my gosh! This was so enlightening. I always get something out of your convos and this one was no different. There were quite a few nuggets, understanding my relationship with money, #yolo, the separation of our self worth from the title we hold, exchanging things for our time…lawd! This one was GREAT! Thank you!

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