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Why I Gave Up $1 Million in Revenue Last Year

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Today, I’m diving into a story that’s been weighing on my heart for quite some time. It’s about a decision I made—a decision that led me to give up a staggering $1 million in revenue last year. Now, you might be wondering why anyone in their right mind would walk away from such a substantial sum, and I get it. Trust me, it wasn’t an easy choice. But as we’ve been exploring the evolution of purpose in this season, I’ve come to realize just how crucial the WORK Pillar is.

This isn’t just some abstract concept—I’m sharing my own journey, my own struggles, and ultimately, my own growth. From leaning into the pillars to putting everything through an “Authentic Alignment Audit,” I’ll walk you through the process of making peace with the decision to let go. And let me tell you, doing something with more ease doesn’t mean it’s easy. But sometimes, in order to step into our true purpose, we have to be willing to let go of what no longer serves us. So, join me as I unravel the story behind why I gave up $1 million in revenue, and discover what incredible transformations came out of this monumental decision. 

Show Notes:

[7:53] – Why would someone choose to stop something that works?

[10:15] – When we get a download and take action to make it happen, that is amazing. But what if you are told to do nothing?

[14:04] – I put everything through an “Authentic Alignment Audit” and some things were not fitting. I was on autopilot.

[16:14] – You have to make peace with the process.

[21:30] – You have to be radically honest with yourself.

[23:18] – Hearing and doing are two different things. Knowing and owning are two different things.

[26:27] – What are you willing to lose? Knowing this allows you to release the attachment to the outcome and frees you to make authentic choices.

[31:54] – I now understand that I don’t care how huge my audience is. I just want to serve the people I’ve been assigned to.

[35:16] – Things that are right for us in this season might not be aligned in other seasons.

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