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Tanya Van Court: Close the Gap

To show our appreciation for Financial Awareness Month, we continue our “Thoughtful Money Series”. The purpose of this series is to become people who are more thoughtful around conversions that can increase financial literacy and education in our communities.

If we’re going to be better with money, we have to start closing the gap. The statistics regarding money for minorities and women are mind blowing and unless we effect change in our own homes, we will contribute to another poverty stricken generation. We all need to be more thoughtful about who and what we’re investing in. By collectively starting the conversation, we can close the gap in financial education as well as the gap in this wealth generation; and an amazing resource that can help us get there is Goalsetter.

Goalsetter is a family saving, financial literacy and smart spending app that makes it easy for the whole family to go cashless and learn how to be money-smart. Goalsetter is Nickelodeon meets Fintech – it combines the best of Fintech companies like Acorns and CashApp with financial education and gaming that appeals to the whole family. As such, Goalsetter is the first money app for the whole family, giving kids – from cradle to graduation – healthy financial habits that will last a lifetime.

Today we sit down with Tanya Van Court, the Founder and CEO of Goalsetter. Prior to Van Court’s role at Goalsetter, Van Court served as senior vice president of partner marketing at Discovery Education, where she launched digital textbooks to schools across the country, as well as Nickelodeon, where she led their digital preschool and parenting businesses, including and Prior to Nickelodeon, Van Court served as vice president of new media products for ESPN, where she led the launch of ESPN3, and she holds two degrees in engineering from Stanford University, and three degrees in parenting from her children Gabrielle, Hendrix, and Maxwell.

Goalsetter’s mission is to get every household in America saving, creating the next generation of savers and investors. To download the Goalsetter App and start the financial conversation with your children, visit:

Key discussion points from this episode include:

  • Influence The Youth First- 7:55
  • Know Better To Do Better – 12:22
  • Educate The Next Generation – 14:48
  • It Takes Saying No – 18:51
  • Making Decisions – 24:17
  • The Power Of Goalsetter – 27:20
  • Being A Minority in FinTech – 37:49
  • Support Your Community – 42: 42:19

This episode is brought to you by our complimentary Purpose Chasers community. Want to share your aha moments with a group of like-minded purpose chasers from all over the world? Visit and join NOW. 

Close the Gap Takeaways

  • “To bring kids into a thoughtful money conversation, we first have to forgive ourselves. We cannot expect ourselves to be financial experts out of the gate.” – Tanya Van Court
  • “Society has given us tools that benefit companies, but don’t benefit people.” – Tanya Van Court
  • “There is not a kid in America that needs tutelage sending or spending money.” – Tanya Van Court
  • “If you don’t know better, you don’t do better.” – Tanya Van Court
  • “People think that if you don’t know about money, if you lose money, or if you don’t do right about money then you’re stupid. You’re not stupid, you just weren’t taught.” – Tanya Van Court
  • “How can you serve people when you don’t understand people.” – Tanya Van Court
  • “What we really want to give our children is everything that we never had, but not the consumer things, the confidence things.” – Tanya Van Court
  • “We have to teach our children the lessons that the world is never going to teach them.” – Tanya Van Court
  • “If we don’t teach our children how to retain the wealth that we have created and how to grow and preserve it, they will take 3 steps back.” – Tanya Van Court
  • “The entitlement that comes with this ‘participation ribbon’ generation is definitely going to lead us to take several steps back if we don’t do this together.” – Patrice Washington
  • “If we starve the companies then we starve the communities.” – Tanya Van Court
  • “I’m going to love you like a black mother, educate you like an educational technology company and entertain you like one of the biggest brands in our country.” – Tanya Van Court
  • “If we don’t fund black women lead companies, they can’t bring products to market that uniquely serve black and brown constituents and help them close the wealth gap for the next generation.” – Tanya Van Court
  • “We are in a space where technology drives success.” – Tanya Van Court

Redefining Wealth Rapid Wisdom Questions

And with that, let’s dig into Tanya’s responses to our Redefining Wealth Rapid Wisdom Questions.

Define Success:

“I define success by living your purpose, finding your purpose and walking closer and closer to where you are meant to be every day, every month and every year.”

Define Wealth in 3 Words or Less:

“Being Financial Free.”

One Book that Has Redefined How You See Wealth:

Real Money Answers for Every Woman: How to Win the Money Game With or Without a Man  by Patrice Washington

Fill-in the Blanks … “My name is ___ and the truth about wealth is ___”:

“My name is Tanya Van Court and to me the truth about wealth is we can all achieve it. It is not for one segment of society and only them.”


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